Visa vs. American Express: Which Credit Card Stock is a Better Choice?

Credit card use and spending continue to grow at a healthy clip along with strong consumer spending figures and less use of cash and checks. These companies have been outperformers and are likely to…

continue doing so this cycle especially as the consumer is in good shape.

This is evident through defaults being at record lows, household savings at record highs, and a strong jobs market. Betting on American consumers to keep spending more money has always been a winning bet.

Visa (V – Get Rating) and American Express (AXP – Get Rating) are two of the credit card industry’s top publicly traded companies. Let’s take a look at each of these stocks to determine which is the better play.


V is a worldwide payment tech business. V’s payment processing tech connects businesses with consumers, banks, and governments. V’s secure payment network might soon evolve with the addition of cryptocurrency. V’s brass has made it quite clear the company is exploring crypto opportunities.

V has a forward P/E ratio of 40.74. This elevated ratio indicates the stock might be slightly overvalued. V has a 0.99 beta so it probably won’t move much if the market significantly fluctuates.

V has a B POWR Rating. The stock has Bs in the Quality, Momentum Sentiment, and Stability components of the POWR Ratings. You can find out how V grades out in the Value and Growth components of the POWR Ratings by clicking here.

Of the 51 stocks in the Consumer Financial Services space, V is ranked just outside of the top five, slotting in at sixth. Investors who would like to learn more about the stocks in this sector can do so by clicking here.

The analysts are bullish on V, setting an average target price of $279.45 for the stock. If V hits this target price, it will have increased by more than 20%. Of the 45 analysts who have issued V recommendations, 14 consider it a Strong Buy, 27 consider it a Buy and four consider it a Hold.


AXP is a global payment services provider. AXP is the largest card issuer on the planet. The company’s premium network for card members who spend lavishly is lauded across the board. Furthermore, merchants credit AXP for helping to expedite growth through business-building services.

AXP’s forward P/E ratio of 18.88 is reasonable. This moderate ratio indicates AXP is fairly valued or possibly slightly overvalued. The stock has a low beta of 1.29 so it probably won’t make a major move unless the market goes absolutely bonkers in either direction. AXP is currently trading at $164 and change. The stock’s 52-week high is $179.67. AXP has a 52-week low of $89.11.

AXP has a C POWR Rating grade. This grade means AXP is a…

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