Is Coca-Cola’s Stock a Good Buy?

The Coca-Cola Company (KO) is one the most familiar global brands in the beverages industry. With a market presence in more than 200 countries, KO operates more than 500 brands across the world…

KO has been actively adjusting its business operations to for the “new normal” and continuously upgrading its strategies to accomplish its long-term goals.  These efforts should help KO bounce back with a greater force, thereby compensating for its negative year-to-date returns. KO’s sheer market size and brand loyalty, coupled with several other factors have helped the stock earn a “Buy” rating in our proprietary rating system.

Here is how our proprietary POWR Ratings system evaluates KO:

Trade Grade: A

KO is currently trading higher than its 50-day and 200-day moving averages of $49.00 and $49.49, respectively, indicating that the stock is in an uptrend. In fact, the stock’s 15.7% return over the past three months reflects a solid short-term bullishness.

Despite the pandemic-led disruptions, KO generated $7.20 billion in net revenues and an EPS of $0.41 in the second quarter ended June 2020.

On August 28th, KO announced its plans to establish new operating units, global beverage category leads and new platform services. This is expected to accelerate KO’s growth in tandem with the fast-changing market place. In this regard, KO’s CEO James Quincey said, “The changes in our operating model will shift our marketing to drive more growth and put execution closer to customers and consumers while prioritizing a portfolio of strong brands and a disciplined innovation framework.”

On September 14th, KO announced a debt tender offer to buy back senior notes. This is expected to reduce the company’s debt and thereby interest expenses significantly in the upcoming months. The deal was closed on September 21st. Lower debt not only increases KO’s credibility in the market, but also raises its profitability and earnings growth potential.

Buy & Hold Grade: B

In terms of proximity to its 52-week high, which is a key factor that our Buy & Hold Grade takes into account, KO is well positioned. The stock is currently trading just 15.5% below its 52-week high of $60.13.

The stock has gained 11.9% in the last three years, which can be attributed to its solid income and EPS growth. KO has an impressive long-term performance history, as its net income and EPS grew at…

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